Keracolor Color Clenditioner Colour Shampoo in Red cleanses, nourishes and imparts gorgeous colour onto your hair! This non-lathering conditioning cleanser instantly deposits direct dye colour pigments with every wash. Perfect to maintain vibrant coloured hair and prevent fading, or mix it up between salon visits. Colours becoming more vibrant and longer lasting with every wash. Pigment can last up to 10-15 washes, depending on porosity and pre-lightened level!